Caro sitting with a laptop and suitcase, representing her digital nomad lifestyle and commitment to helping clients manage their social media while enjoying more freedom.

You're Already Doing the Work - Let's Make It Pay More

Through Pinterest management, blog writing, and LTK management, I help creators maximize their income by driving traffic to their websites and affiliate links. My mission is simple: give you back your time while your business continues to grow. Stick around for strategic tips, client work insights, and a look into my real life as I navigate business ownership, a new home, and everything in between.

I’m so ready!

KICK BACK AND UNWIND, I’LL HANDLE THE REST

𖦹

KICK BACK AND UNWIND, I’LL HANDLE THE REST 𖦹

Portrait of Caro, founder of Whale Why Not Social, sitting on rocks by the ocean, symbolizing her passion for freedom and travel while specializing in Pinterest management and social media strategies.

Hey, I'm Caro!

II started WhaleWhyNot Social in 2022 after leaving my teaching career completely burnt out and desperate for something different. Turns out, helping content creators and LTK influencers grow their platforms through Pinterest management, blog writing, and LTK strategies was exactly what I needed.

Life looks pretty different now than it did in 2022. My husband and I just moved from Australia to Richmond, VA. We bought our first home - a 1980s colonial that needs...a lot of love. And I'm currently pregnant with our first baby after a long infertility journey and IVF.

But you know what hasn't changed? My business still runs, still makes money, and still gives me the freedom I built it for. That's the whole point. Your business should work even when life gets messy - and that's exactly what I help my clients build.

So yeah, I love what I do. I can't wait to help you drive traffic, make more money, and actually have time for your life. (Oh, and I'm obsessed with whales.) 🐋

Get to know me

How I Can Help:

Caro focused on her laptop, demonstrating her dedication to providing tailored social media and LTK management services that boost brand presence online.

  • This service is for businesses wanting to be completely hands off. I create a personalized Pinterest strategy for your brand & manage everything for you- that’s right, go relax on the beach while I take care of it all.

    This includes review of your analytics, weekly SEO keyword research, upward trend suggestions, creation of pin graphics, & scheduling out ALL content. If you hate spending hours learning a new platform- this one is for you!

    *Custom packages available upon request

  • This service is for those who are on the LTK app and wanting to grow their following & sales. I research the latest trends that fit your brand and create graphics/collages and schedule them out on a weekly basis so you don’t have to worry about it.

    *Custom packages available upon request

  • This service is for creators who know they need consistent blog content but don't have the time (or energy) to write it themselves. You choose the topics, I handle the rest - SEO-optimized blog posts that actually drive traffic, fully written and scheduled out so you never have to think about it.

    Perfect for anyone who wants the benefits of blogging without actually having to blog.

    Custom packages available upon request

Explore all options

Your Pinterest Options:

Full Pinterest Management
Pinterest VIP Day
Pinterest Course

  • "Our Pinterest page is AMAZING!!! Really loved seeing our business through someone else’s creative eye and appreciate how certain things were spotlighted. Even though we ran into some technical difficulties (lol) communication was super easy and we figured it out and that’s so important."

  • "Caro did an outstanding job creating interesting pin on Pinterest. She is a true professional and easy to communicate with on her assignments. I strongly recommend her for your Pinterest Manager needs."

  • "Caro did such a fabulous job growing my pinterest and LTK platform. Her boards were always so cute and creative and I really saw some amazing results using her company!"

  • "I just wanted to say thank you SO MUCH for being so bloody amazing!!! my Pinterest results are fricken EPIC and I didn’t expect to have so many impressions just from a few months 🤭 You are totally amazing & the whole world should know it too! 💓💓💓 THANK YOU!"

Caro lying down while working on her laptop, demonstrating her commitment to providing relaxed yet effective social media and LTK management services that deliver results.

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